PROFILE
Lola Yiting Zhang is a concept artist in the entertainment industry. Currently working at Sony
Interactive Entertainment, Sucker Punch Productions. She has collaborated with
clients such as Sony, Microsoft, and Netease on a variety of AAA game projects, including "Halo: Infinite" along with many other unannounced titles.
Lola Zhang
Lola Yiting Zhang is a concept artist whose unique perspective and sensibility empower her to extract design inspiration from the most unexpected sources. She's always on the hunt for the bizarre and often overlooked elements in nature. Lola's design aesthetics are deeply rooted in her fascination with exploring the untamed beauty of unconventional forms, subtle textures, nuanced color palettes, and the beauty hidden in nature's tapestry.
In her work, Lola incorporates these unconventional finds organically to form the original sparks of her designs. Her aim is to challenge perceptions and inspire fresh perspectives on the world around us. Through her distinct artistic vision, Lola encourages viewers to reexamine their surroundings and uncover the hidden beauty that lies within everyday life.
