studio takeuma

full & half width number illustration for family interaction campaign.


The each number is made of animal families. At the idea stage, there were insects, amphibians, and fish which were rejected by the client. The majority is mammalians. No primary typeface is used, all original. To appeal the children, round, familiar forms and fancy colors are adopted. These number become anniversary sticker on the event “family interaction campaign”. Applicants could get after designation their special date on campaign. (the campaign is over)

client_name : ベネッセ